WOW (World of Wine) is one of the most dynamic and ambitious cultural districts in the Porto region. Located in Vila Nova de Gaia, overlooking the Douro River and Porto’s historic center, WOW brings together museums, wine experiences, restaurants, shops, and viewpoints in a single vibrant space. It is a must-visit destination for anyone interested in wine, culture, design, and gastronomy.
Designed as a modern cultural quarter, WOW offers experiences for all ages, combining learning, tasting, entertainment, and stunning panoramic views.
What is WOW?
WOW (World of Wine) is a large cultural complex made up of several themed museums and experiences focused on wine, cork, history, fashion, and food. Visitors can explore interactive exhibitions, enjoy wine tastings, dine at renowned restaurants, and shop for Portuguese products, all in one location.
More than a museum, WOW is a cultural hub that celebrates Portugal’s heritage with a contemporary and immersive approach.
Why visit?
Multiple museums and immersive experiences
Wine tastings and educational exhibits
Restaurants with panoramic views over Porto
Shops featuring Portuguese brands and products
Stunning viewpoints over the Douro River
Suitable for adults, families, and groups
Opening Hours
WOW is open throughout the year, with opening hours varying depending on the museum, restaurant, or experience. Booking in advance is recommended, especially for museums and wine tastings during peak seasons.
Where is WOW located?
WOW is located in Vila Nova de Gaia, on the south bank of the Douro River, just a short walk from the Dom Luís I Bridge and the Gaia wine cellars. It is easily accessible on foot, by public transport, or by taxi from Porto’s city center.
Tips for visiting
Plan ahead and choose which museums to visit
Allow several hours to explore the full complex
Combine museum visits with lunch or dinner on-site
Visit late afternoon for great light and sunset views
Check combo tickets for multiple experiences